creating a effective catalog to increase merchandise sales

About Me

creating a effective catalog to increase merchandise sales

I have been making handmade candles, wreaths and floral arrangements for about five years. I have done well with my online sales, but wanted to make it easier for my brick and mortar customers to shop through my inventory of creations. I started looking into having a catalog made that would include many of the things that I make and information about custom orders. After working on my catalog with a printing service, I found out that there is a lot more that goes into creating a catalog than I had thought. I created a blog to assist others in creating a effective catalog to increase merchandise sales.

2 Popular Types Of Printing and Advantages of Each

Printed texts were believed to have originated in China. However, these texts weren't easily reproduced. In 1450, Johannes Gutenberg changed the ability to reproduce text with his inventions called the Gutenberg press. The invention of this printing press changed the world. The printing press enabled people to make numerous copies of documents, which meant they could more easily disseminate information. Since then, various ways of duplicating printed text have emerged. Today, two of the most popular types of printing include offset printing and digital printing.

Keep reading for more information about offset and digital printing and the advantages of each. 

Offset Printing

This type of printing involves the use of plates, which are normally made from aluminum. These plates are used to transfer an inked image to a rubber blanket. The image eventually gets copied onto paper. It takes time to set up the plates, but once everything is set up, it doesn't take very long to print duplicate copies of the image.

One of the greatest advantages of offset printing is that it is a cost-effective way to print large volumes of material. Other advantages of offset printing include:

  • Ability to print various sizes of paper
  • Ability to print metallic and custom colors
  • Provides high quality printing

At one time, most newspapers were printed using offset printing. Customers who want large volumes of magazines, books, business cards, and brochures also utilize offset printing services.

Digital Printing

Instead of using plates, this type of printing uses files that get transferred directly from a computer or another digital source, such as a USB flash drive. Most digital printing accepts various file formats, but the most common is a Portable Document Format (PDF). Printing is usually done with either inkjet or laserjet printers that use toner cartridges. Unlike offset printing, digital printing does not usually incur a setup fee.

While digital printing is great for smaller print runs, customers need to know that digital printing may not be able to print on all sizes, types, or weights of paper. Despite these limitations, here are some advantages of digital printing:

  • Ability to print quickly and accurately
  • Ability to print only a few copies
  • Offers affordable customization options for marketing materials

For customers that only need a few copies of a picture or a small amount of flyers or brochures, digital printing is the way to go. Digital printing is done in either black and white or full-color. For more information about printing options go to websites of businesses that offer this service. 


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