creating a effective catalog to increase merchandise sales

Design Labels For Your Handmade Soaps, Lotions, And Bath Salts

Effectively marketing your handmade soaps, lotions, and bath salts will help you compete with other sellers who advertise their wares through social media accounts or during local fairs. Distinct labels that contain your business name and a list of the ingredients in your products will demonstrate your attention to detail and this may help your products rise above those of your competitors. 

Name Your Business And/Or Products

Before purchasing unique labels, you need to decide if your entity will be named or if you are going to focus on naming your products and marketing your wares predominantly in this manner. A business name will be a good way to familiarize people with what you have to offer and this is vital if you plan on branching out in the future by opening up some shops or hiring some sales representatives to market and peddle your products.

If your business is a small operation and you plan on selling your products to friends and family members, at first, choose some original names for your products. The product names can describe the scent of each item or they can be associated with the overall texture or beauty regimen that relates to a product. The names that you choose can be displayed across shiny, matte, or foil labels. Choose a roll of labels that contains custom printing or individual labels that are each a unique size and shape. 

Include Information About Ingredients

If your products are made with all natural ingredients, informing your target audience may greatly influence the amount of sales that you make. It is equally important to inform people about any ingredients that could be harmful if ingested or that could potentially irritate someone's skin.

Choose another label type for the listing of ingredients and warnings. Pick a label size that will be large enough to hold all of the words that you would like to display, but that won't interfere with the appearance of the main label that will be secured to each product. Select thermal labels that are UV resistant and waterproof so that they will remain intact for the amount of time that a customer is using one of the products that they have purchased from you.

Block print or bold script are two styles that will be fairly easy to scan. Decide upon one color for the lettering or mix things up by choosing several colors and adding a trademark or custom picture to each label.

For further information, you will want to contact a company such as Dixie Labels & Systems Inc.


Share