Give Your Customers More With Folded Ircs
Modern companies are always looking for ways to set themselves apart from their competitors. Providing consumers with an added bonus when purchasing your product is a simple and effective way to boost the appeal of your product.
Instant redeemable coupons (IRCs) can give consumers the additional savings they are looking for. Including an IRC in your products could help you maximize sales by improving your company's image in the minds of consumers. Folded IRCs can be beneficial for both you and your customers.
Visibility
A folded IRC often features an adhesive backing that allows the coupon to be affixed to the front of your packaging. This make the coupon far more visible than a coupon that is simply inserted into the packaging along with the product being sold.
A folded IRC on the front of your packaging will grab the attention of consumers scanning retail shelves. Using a bright color for your folded IRCs will help your products stand out further from others being sold. This increased visibility often translates into more sales for your company over time.
Convenience
Today's consumers are looking for instant gratification. Making the choice to add folded IRCs to your product packaging can provide this grab-and-go convenience to your customer base. An IRC can be removed from your product at the cash register to provide instant savings on a customer's purchase.
Coupons that are placed inside the product packaging cannot be used at the time of purchase, they have to be reserved for a future date. The convenience of having instant savings can increase your product's appeal to consumers looking for an affordable solution.
Cost
Companies that use folded IRCs can experience significant cost savings. Since a folded IRC attaches to the exterior of the packaging, no design changes are needed. You can even transform your existing inventory by adhering a folded IRC to each package without incurring the additional cost of opening and resealing each package.
By eliminating the need for changes in your packaging design, folded IRCs are a cost effective marketing tool that can help your company increase overall sales in the future.
There are many ways to provide your customers with added value, but few can offer the same benefits as folded IRCs. These coupons can set your products apart and make them more appealing to discerning consumers. You won't have to add to the production cost of your product when relying on a folded IRC, and your customers can enjoy instant savings on the products they love.
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