How Many Folds Do My Promotional Brochures Need?
When marketing a product, you should always consider creating a brochure. Your business will often find itself being asked the same questions and these can easily be answered in a brochure.
Also, when meeting with clients, you should always consider having something to hand to them. One of the most important design choices you will make with your brochure is how to fold it.
Simple Brochures
The half-fold is the most basic fold for a brochure. This is ideal for simple business presentations. However, a half-fold is often not enough to fit all of the information you would want to provide your would-be customers so that a better option would be a tri-fold. This type of brochure can have up to six pages of information. It consists of three folds and is easy to open and read.
When your brochure has one large graphic, you may want to choose a gate-fold. This is a variation of the tri-fold in which the client opens two flaps like a gate and views a graphic that spreads across three pages. For instance, if you must show your client a large visual to get your point across, this is the ideal option.
Larger Brochures
When you are giving out a text-heavy brochure, you may need four panels. This can be arranged as a four-panel fold, a double-gate fold, a four-panel accordion fold, or a four-panel roll fold.
When you must provide prospective clients with a considerable amount of information, consider a tri-fold plus a Z-fold. This will consist of six panels that are folded three times vertically and once horizontally. Even larger is an eight-panel roll fold. This is ideal if you are giving away a promotional booklet.
Die-Cut Brochures
While most brochures consist of panels in the shape of rectangles, you have other options available. You may have your brochures die-cut. These are great for trade shows.
While there are many options when giving out a brochure, the most important requirement is that your client actually reads the brochure. Therefore, you will want to consider your audience, the event he or she is at and how much you will expect your client to read.
If you are selling your product to industry experts, you may need to offer a brochure that details a long list of features, without spending time explaining how the product works. But with commercial folded printing, the sky is the limit regarding how you promote your product with brochures.
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